Get the Balance Right

Ep. 12: Stop Wearing So Many Hats; Optimize Your Agency Through Six Foundational Roles (with guest Karl Sakas)

September 01, 2020 Heather Zeitzwolfe Season 1 Episode 12
Get the Balance Right
Ep. 12: Stop Wearing So Many Hats; Optimize Your Agency Through Six Foundational Roles (with guest Karl Sakas)
Show Notes

My very special guest is the man, the myth, the legend...Karl Sakas. If you’re an agency owner, changes are you've been exposed to his genius through his writing or at conferences and webinars. He’s a one-man blogging machine; if there’s a topic related to running an agency, he’s probably written about it (or has it on his list for the future). Through his executive coaching firm, Sakas and Company, Karl has helped agency owners all over the globe. He is a wealth of knowledge and is able to back up his commentary with supporting links faster than you could ever Google it. Yes, I am a fan; I was thrilled Karl agreed to be on my show! In this episode we talk about six key roles within a creative agency, blogging ideas, and the importance of supporting your clients as the hero in their story. 

SHOW NOTES: 

  • Karl Sakas on LinkedIn
  • Sakas and Company Website
  • Agency Optimization Shortcut - Understanding the Six Agency Roles: Blog Post 
  • Team structure: Scale your agency by changing your teams
  • Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams (paperback and Kindle)
  • PM hiring: Should you hire a Project Manager, Project Coordinator or PM Director? Blog Post
  • Newsletter: Tips for agency leaders, via email - Sign Up
  • The Hero's Journey - Joseph Campbell: Book
  • Vieux Carre Cocktail - Recipe
  • Washington DC Chapter, The National Railway Historical Society - Tickets
  •            For complete show notes and more information visit here

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