Get Radical With Your Business
This show is for content creators who want to monetize their passion by embracing their profitable superpowers. Whether you're starting your entrepreneurial journey or want to take things to the next level, this podcast will help you Get Radical with Your Business! Join host Heather Zeitzwolfe, long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. Using her professional background in business, marketing, design, and finance, she's here to help you get off the cash flow rollercoaster and have smooth-sailing profits. If you're ready to crush your fears, take action, and do things scrappy, then pop on your headphones! (Podcast formerly known as Get the Balance Right)
Get Radical With Your Business
Ep. 21: It Starts with Positioning – What Do You Want to Be Famous For? (Jeff Meade from The Meade Company)
In this episode, we are joined by Jeff Meade the founder of The Meade Company, a management consulting firm for small to mid-sized marketing and advertising agencies. We explore Jeff’s fascinating past when he created a market research company focused on the urban multicultural youth market, which was under-served. Jeff went on to build and contribute to other marketing ventures before starting Meade, where he helps creative agencies grow their businesses.
Jeff’s approach to positioning starts with the question, “what do you want to be famous for?” We discussed the importance of becoming an expert and building a clear positioning strategy, as the foundation for growth and longevity. Jeff explains efficiency alone is never enough, firms must differentiate and specialize themselves, to avoid always competing on price.
SHOW NOTES:
Jeff Meade - Linkedin
The Meade Company - Website
Jeff's Client Con Session - Your Business Scorecard - Your Greatest Strategic Advantage
For complete show notes and more information visit here
CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
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